Image & Video prompt
Midjourney Prompt for Photorealistic Product Photography
MidjourneyIdeogramAdobe FireflyLeonardo AI
The short answer
A fill-in-the-blanks Midjourney template for studio-quality product shots: lighting, lens, surface, and composition all specified. Copy the prompt below, replace the 12 [BRACKETED] variables with your own, and paste it into Midjourney, Ideogram, Adobe Firefly or Leonardo AI.
PROMPT TEMPLATE (paste into Midjourney or another image model, replacing the brackets):
Professional product photograph of [PRODUCT] in [MATERIAL_AND_COLOR], [PRODUCT_DETAIL], placed on [SURFACE] against [BACKGROUND], [PROPS_OR_NONE], [LIGHTING_SETUP], shot with a [LENS] lens at [ANGLE], shallow depth of field, crisp focus on the product, realistic reflections and soft contact shadows, [MOOD] mood, commercial e-commerce photography, high detail --ar [ASPECT_RATIO] --style raw --v [MODEL_VERSION]
FIELD GUIDE
- [PRODUCT]: describe the object simply and specifically ("a matte glass skincare dropper bottle", not "my serum").
- [LIGHTING_SETUP]: choose one: "soft diffused studio light with a large softbox from the left", "hard sunlight with crisp window shadows", "rim light on a dark background", "bright high-key lighting".
- [LENS]: "100mm macro" for detail, "50mm" for natural, "35mm" for lifestyle context.
- [ANGLE]: "eye level", "45-degree three-quarter view", "top-down flat lay", "low angle hero shot".
- [SURFACE] / [BACKGROUND]: e.g. "travertine stone plinth" / "seamless sage green backdrop".
- [ASPECT_RATIO]: 1:1 for marketplace listings, 4:5 for social feeds, 16:9 for website banners.
VARIATIONS TO RUN
1. Clean catalogue: white seamless background, high-key light, no props.
2. Hero shot: dark background, rim light, low angle, dramatic shadows.
3. Lifestyle: real-world setting with 2–3 props that suggest how it is used.
4. Ingredient or feature story: product surrounded by elements that represent its materials or ingredients.
RULES
- Keep text and logos out of the prompt; image models often misspell them. Add branding afterwards in an editor.
- Change one variable at a time when refining so you learn what each one does.
- Generated images are concepts. If you sell the product, your listings should show the real item accurately.What to fill in
Everything in [GOLD CAPS] is yours to replace. Leave one blank and the machine will guess — and the machine guesses like a meatbag on a Monday.
[PRODUCT][MATERIAL_AND_COLOR][PRODUCT_DETAIL][SURFACE][BACKGROUND][PROPS_OR_NONE][LIGHTING_SETUP][LENS][ANGLE][MOOD][ASPECT_RATIO][MODEL_VERSION]
How to use it
- Use the generated shot as an image reference for a real photoshoot, or composite your actual product photo onto an AI-generated background. Customers notice when the product in the box differs from the pretty picture.
- Remove --style raw and --v if your tool is not Midjourney. Other models ignore or choke on Midjourney parameters.
- Lighting is the single biggest quality lever. If a result looks cheap, rewrite the lighting first, then everything else.
Example
Professional product photograph of a minimalist ceramic coffee mug in matte terracotta, with a thin gold rim, placed on a raw oak table against a softly blurred morning kitchen, a few scattered coffee beans, soft diffused window light from the left, shot with a 50mm lens at a 45-degree three-quarter view, shallow depth of field, warm calm mood, commercial e-commerce photography --ar 4:5 --style rawWorks with
Tested for Midjourney, Ideogram, Adobe Firefly, Leonardo AI. Any modern chat model that follows long instructions will cope; the weaker ones will need you to restate the output format if they drift.
Weapons from the Arsenal that pair well with this prompt:
- Midjourney — AI image and video generator known for its striking, artistic output.
- Ideogram — The AI image generator that can actually spell: posters, logos and text-heavy designs.
- Photoroom — AI product photo editor: background removal, AI backgrounds and model shots in seconds.