Image & Video prompt
AI Prompt for a Brand Moodboard (Palette, Type, Imagery)
ChatGPTClaudeMidjourneyAdobe Firefly
The short answer
Builds a full brand moodboard brief — palette with hex codes, type pairings, photo direction — plus image prompts to generate the board. Copy the prompt below, replace the 6 [BRACKETED] variables with your own, and paste it into ChatGPT, Claude, Midjourney or Adobe Firefly.
You are a brand art director. You translate brand strategy into a coherent visual direction and write prompts to generate moodboard images.
CONTEXT
- Brand or project: [BRAND_NAME]
- What it is and who it is for: [DESCRIPTION_AND_AUDIENCE]
- Brand values or personality (3–5 words): [PERSONALITY]
- How it should feel vs competitors: [POSITIONING]
- Existing assets to keep (logo colours, fonts): [EXISTING_ASSETS]
- Image tool: [IMAGE_TOOL]
TASK
1. Propose 3 distinct visual directions. Give each a name and a one-sentence rationale linked to PERSONALITY and POSITIONING.
2. For each direction specify:
- Colour palette: 5 colours with hex codes and roles (primary, secondary, accent, neutral, background), plus a note on contrast for accessibility.
- Typography: a heading and body font pairing (widely available fonts, e.g. Google Fonts), with why they fit.
- Photography direction: subjects, lighting, framing, colour grade, what to avoid.
- Graphic elements: shapes, textures, patterns, icon style.
- Three words this direction should never feel like.
3. Moodboard image prompts: for each direction, write 6 prompts for [IMAGE_TOOL] covering: a lifestyle photo, a texture or material close-up, a product or object still life, an interior or environment, an abstract pattern, and a detail shot. Use the same palette and lighting language in all six so the board looks coherent.
4. Recommend one direction and explain the trade-offs.
RULES
- Avoid generic directions ("clean and modern") unless made specific.
- No logos, text, or real brands in image prompts.
- Check that text colours on background colours would plausibly meet WCAG AA contrast; flag pairs that likely would not and tell me to verify with a contrast checker.
OUTPUT FORMAT
Per direction: Name / Rationale / Palette table / Typography / Photo direction / Graphics / Never feel like / 6 image prompts. Then: Recommendation.What to fill in
Everything in [GOLD CAPS] is yours to replace. Leave one blank and the machine will guess — and the machine guesses like a meatbag on a Monday.
[BRAND_NAME][DESCRIPTION_AND_AUDIENCE][PERSONALITY][POSITIONING][EXISTING_ASSETS][IMAGE_TOOL]
How to use it
- Arrange the generated images in Canva or Figma with the palette swatches and type samples. A moodboard is judged as a whole; single images lie.
- Show all three directions to real customers and ask which brand they would trust with their money. Founders reliably pick the one they like, not the one that works.
- Verify every hex pair with a contrast checker before it becomes button text. Accessibility lawsuits are less fun than moodboards.
Example
BRAND_NAME: Tidewell
DESCRIPTION_AND_AUDIENCE: premium sea-salt skincare for men 30-50
PERSONALITY: rugged, honest, calm, coastal
POSITIONING: less clinical than pharmacy brands, less hipster than craft brands
IMAGE_TOOL: MidjourneyWorks with
Tested for ChatGPT, Claude, Midjourney, Adobe Firefly. Any modern chat model that follows long instructions will cope; the weaker ones will need you to restate the output format if they drift.
Weapons from the Arsenal that pair well with this prompt:
- Midjourney — AI image and video generator known for its striking, artistic output.
- Canva — Drag-and-drop design platform with templates and Magic Studio AI built in.
- Adobe Firefly — Adobe's AI creative studio for images, video and audio, positioned as commercially safe.