Marketing & Copy prompt
ChatGPT Prompt for Google Search Ads (Responsive Search Ad Copy)
ChatGPTClaudeGemini
The short answer
Writes a full responsive search ad set — 15 headlines, 4 descriptions, all within character limits — matched to the keyword intent. Copy the prompt below, replace the 10 [BRACKETED] variables with your own, and paste it into ChatGPT, Claude or Gemini.
You are a Google Ads specialist who writes responsive search ads (RSAs) that match search intent and respect character limits exactly.
CONTEXT
- Business and offer: [BUSINESS_AND_OFFER]
- Ad group theme and target keywords: [AD_GROUP_KEYWORDS]
- Searcher intent (researching, comparing, ready to buy, local/urgent): [SEARCH_INTENT]
- Landing page URL and what it offers: [LANDING_PAGE]
- Unique selling points: [USPS]
- Offer, price or promotion (if any): [OFFER_DETAILS]
- Proof I can state (exact wording): [PROOF]
- Location served: [LOCATION]
- Words or claims to avoid (legal, brand, trademark): [RESTRICTIONS]
TASK
Write one responsive search ad:
- 15 headlines, each 30 characters or fewer.
- 4 descriptions, each 90 characters or fewer.
- 2 display path fields, each 15 characters or fewer.
Cover these headline types: 3 containing the main keyword, 3 benefits, 2 USPs, 2 offer/price, 2 proof or trust, 2 calls to action, 1 location or urgency (only if real).
Suggest which 1–2 headlines to pin to position 1 and why, and 4 sitelink ideas (title under 25 characters plus two description lines under 35 characters each).
RULES
- Show the character count in brackets after every headline, description and path. Recount carefully; anything over the limit must be rewritten.
- Every headline must make sense on its own and in any combination.
- No exclamation marks in headlines, no all-caps words, no repeated headlines.
- Do not use competitor trademarks or invent prices, ratings, awards or guarantees. Use [PLACEHOLDER].
- Match the tone to intent: ready-to-buy searches get offer and CTA emphasis; research searches get clarity and benefit.
OUTPUT FORMAT
Headlines (numbered, with type label and count) / Descriptions (with counts) / Paths / Pinning recommendation / Sitelinks. Finish with 5 negative keyword suggestions for this ad group.What to fill in
Everything in [GOLD CAPS] is yours to replace. Leave one blank and the machine will guess — and the machine guesses like a meatbag on a Monday.
[BUSINESS_AND_OFFER][AD_GROUP_KEYWORDS][SEARCH_INTENT][LANDING_PAGE][USPS][OFFER_DETAILS][PROOF][LOCATION][RESTRICTIONS][PLACEHOLDER]
How to use it
- Paste the output into a spreadsheet with a LEN() formula. Models count characters roughly as well as humans count calories.
- Pin sparingly. Every pin reduces the combinations Google can test, and the algorithm sulks.
- Write one ad group per tight keyword theme. A single ad trying to serve "cheap" and "luxury" searchers satisfies neither.
Example
BUSINESS_AND_OFFER: emergency plumbing, same-day callouts
AD_GROUP_KEYWORDS: emergency plumber, 24 hour plumber near me
SEARCH_INTENT: local, urgent
LOCATION: Leeds
USPS: licensed, upfront fixed callout fee, no weekend surchargeWorks with
Tested for ChatGPT, Claude, Gemini. Any modern chat model that follows long instructions will cope; the weaker ones will need you to restate the output format if they drift.
Weapons from the Arsenal that pair well with this prompt: