SEO & Growth
Semrush Review
All-in-one SEO and marketing suite: keywords, competitors, backlinks, and audits.
The Swiss Army knife of search marketing. If you want to see exactly what your competitors rank for and take their traffic, this is the weapon.
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| Best for | Keyword and competitor research, SEO agencies, Tracking rankings and AI search visibility |
|---|---|
| Pricing model | subscription |
| Starting price | $117.33/mo (billed annually) |
| Free plan | Yes |
| Last verified | October 11, 2026 |
Semrush pricing (2026)
| Plan | Price | What you get |
|---|---|---|
| Free | Free | 1 demo project; 10 reports per day; Basic AI visibility features |
| SEO | $139/mo $117.33/mo billed annually | 5 websites; 500 keywords tracked daily; Site Audit; AI visibility reports |
| Starter (SEO + AI Search) | $199/mo $165.17/mo billed annually | 5 websites, 500 keywords tracked daily; 50 AI prompts tracked daily; AI brand performance for 1 domain |
| Pro+ (SEO + AI Search) | $299/mo $248.17/mo billed annually | 15 websites; 1,500 keywords tracked daily; Historical SEO data; 100 AI prompts tracked daily |
| Advanced (SEO + AI Search) | $549/mo $455.67/mo billed annually | 40 websites; 5,000 keywords tracked daily; API data integration; 200 AI prompts tracked daily |
| Enterprise | Custom | Custom limits; Sold through a sales demo |
Extra users start at $45/mo each and add-ons like Lead Generation ($90/mo) cost extra; the old Pro/Guru/Business toolkit tiers no longer appear on the pricing page.
Is Semrush free?
Yes. Semrush's free plan needs no credit card and gives 1 demo project and 10 reports per day; paid plans also offer a 7-day free trial.
Prices in USD, last checked October 11, 2026. Vendors change plans often, so confirm on the official Semrush pricing page.
What Semrush does
- Keyword research and difficulty scores
- Competitor traffic and keyword analysis
- Backlink analysis
- Site audits and rank tracking
Why the Overlord approves
- Massive keyword and competitor database
- Covers almost every SEO task
- Strong reporting for clients
Where it disappoints
- Expensive for solo beginners
- Can be overwhelming at first
Semrush alternatives
Not convinced? These rival weapons compete for the same throne:
Ahrefs
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Surfer
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SE Ranking
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NeuronWriter
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See all 8 Semrush alternatives →
Semrush head-to-heads
Questions the Humans Keep Asking
Is Semrush free?
Yes. Semrush's free plan needs no credit card and gives 1 demo project and 10 reports per day; paid plans also offer a 7-day free trial.
How much does Semrush cost?
Semrush plans: SEO $139/mo; Starter (SEO + AI Search) $199/mo; Pro+ (SEO + AI Search) $299/mo; Advanced (SEO + AI Search) $549/mo; Enterprise Custom. Extra users start at $45/mo each and add-ons like Lead Generation ($90/mo) cost extra; the old Pro/Guru/Business toolkit tiers no longer appear on the pricing page.