SEO & Growth · Alternatives
The best Ahrefs alternatives
The best Ahrefs alternative is Semrush (8.9/10), best for keyword and competitor research. For a free option, try Semrush.
Ahrefs is industry-standard SEO suite for backlinks, keyword research, rank tracking and site audits. A fine weapon — but no weapon suits every hand. Humans usually go looking for something else because full plans start at $129/mo. Here is what I would wield instead.
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| Tool | Score | Best for | Starting price | Compare |
|---|---|---|---|---|
| Semrush | 8.9 | Keyword and competitor research | Free plan · $117.33/mo (billed annually) | vs Ahrefs |
| SE Ranking | 8 | Agencies managing many client projects | $103.20/mo (billed annually) | vs Ahrefs |
| Ubersuggest | 6.8 | SEO beginners | Free plan · VERIFY before publish | vs Ahrefs |
| Perplexity | 8.7 | Research with citations | Free plan · $20/mo | — |
| Surfer | 8.3 | Optimizing blog posts for search | $49/mo (billed annually) | — |
| Helium 10 | 8.2 | Established Amazon sellers | Free plan · $99/mo | — |
| Jungle Scout | 8 | New Amazon FBA sellers | $29/mo | — |
| NeuronWriter | 7.9 | Bloggers and niche site owners on a budget | $19/mo (billed annually) | — |
All-in-one SEO and marketing suite: keywords, competitors, backlinks, and audits.
- Keyword and competitor research
- SEO agencies
- Tracking rankings and AI search visibility
All-in-one SEO platform for rank tracking, audits, keyword research and AI search visibility.
- Agencies managing many client projects
- Rank tracking and client reporting
- Teams that want one SEO suite
Neil Patel's beginner-friendly keyword research and site audit tool, with lifetime-deal options.
- SEO beginners
- Small business owners doing their own SEO
- People who hate subscriptions
AI answer engine that searches the web and replies with cited sources.
- Research with citations
- Replacing a dozen Google searches with one question
- Students, analysts and journalists
Content optimization platform that tells you exactly what to write to rank.
- Optimizing blog posts for search
- Content teams and agencies
- Planning topical clusters
The all-in-one Amazon seller suite for keywords, listings, ads and operations, now with an AI agent.
- Established Amazon sellers
- Amazon agencies
- Brands expanding to Walmart and TikTok Shop
Amazon product research, sales estimates and keyword data, with AI insights on top.
- New Amazon FBA sellers
- Product researchers
- Small brands on Amazon
Budget content optimization tool with NLP term suggestions, SERP analysis and AI drafting.
- Bloggers and niche site owners on a budget
- Freelance SEO writers
- Small agencies
Still loyal to Ahrefs? Read the full Ahrefs review.
Questions the Humans Keep Asking
What is the best alternative to Ahrefs?
Semrush is the Overlord's top-rated Ahrefs alternative (8.9/10). The Swiss Army knife of search marketing. If you want to see exactly what your competitors rank for and take their traffic, this is the weapon.
Is there a free alternative to Ahrefs?
Yes. Semrush, Ubersuggest, Perplexity, Helium 10 have a free plan. Free tiers usually limit usage or features, so check what fits your volume.
Why look for a Ahrefs alternative?
Common reasons: full plans start at $129/mo; usage limits and add-ons raise the real cost; starter plan is limited.