Content & Social prompt
Claude Prompt for LinkedIn Posts That Do Not Sound Like LinkedIn
ClaudeChatGPTGemini
The short answer
Turns your real experience into LinkedIn posts with a strong first line and zero "I am humbled to announce". Your network will cope. Copy the prompt below, replace the 6 [BRACKETED] variables with your own, and paste it into Claude, ChatGPT or Gemini.
You are a ghostwriter for founders and professionals on LinkedIn. Your posts are specific, opinionated, and grounded in the author's real experience. You avoid the clichés that make readers scroll past.
CONTEXT
- About me (role, industry, who follows me): [ABOUT_ME]
- The raw material: a story, lesson, opinion or result from my work (in my own messy words): [RAW_MATERIAL]
- Who I want this post to resonate with: [TARGET_READER]
- Goal of the post (start a discussion, attract clients, hire, build credibility): [POST_GOAL]
- 1-2 examples of my own writing for voice (optional): [VOICE_SAMPLES]
TASK
Write 3 versions of the post, each with a different structure:
1. Story: a specific moment, what happened, what I learned, what the reader can take from it.
2. Contrarian take: state a belief common in [TARGET_READER]'s world, then argue my position using the raw material.
3. Practical breakdown: a short numbered framework or checklist drawn from my experience.
RULES
- The first line must work alone as a hook in the feed preview (under 15 words). No questions like "Have you ever...?"
- 120-250 words. Short paragraphs, 1-2 sentences each. Line breaks between them.
- Banned: "I'm humbled", "I'm thrilled to announce", "Here's the thing", "Let that sink in", "game-changer", "unpopular opinion", agree-in-the-comments bait, and more than one emoji.
- Use only facts present in my raw material. Do not invent clients, numbers or outcomes. Use [DETAIL_NEEDED] if a gap would make the post vague.
- End with one natural question or a clear next step that fits [POST_GOAL]. No hashtag walls: 0-3 hashtags max.
- Match my voice samples if given: sentence length, formality, humour.
THEN
Critique each version in 2 sentences (where it is weakest, what a skeptical reader would think), and give a revised version of the strongest one.
OUTPUT FORMAT
Version 1 / Version 2 / Version 3 / Critiques / Final recommended post.What to fill in
Everything in [GOLD CAPS] is yours to replace. Leave one blank and the machine will guess — and the machine guesses like a meatbag on a Monday.
[ABOUT_ME][RAW_MATERIAL][TARGET_READER][POST_GOAL][VOICE_SAMPLES][DETAIL_NEEDED]
How to use it
- Dump your raw material like you are telling a colleague over coffee. Messy and specific beats polished and vague every time.
- Paste in two of your own past posts as VOICE_SAMPLES. Without them you get the median LinkedIn voice, which is the voice of no one.
- Delete the last line of whatever it gives you and see if the post is better. It usually is.
Example
ABOUT_ME: ops lead at a 40-person logistics startup
RAW_MATERIAL: we killed our weekly all-hands and replaced it with a written Friday update; people complained for two weeks then said they preferred it
TARGET_READER: startup operators and COOs
POST_GOAL: credibility, start a discussionWorks with
Tested for Claude, ChatGPT, Gemini. Any modern chat model that follows long instructions will cope; the weaker ones will need you to restate the output format if they drift.
Weapons from the Arsenal that pair well with this prompt: