Claude Prompt for Landing Page Copy That Converts

ClaudeChatGPTGemini🔒 Subscribers

The short answer

Writes a full landing page — hero to final CTA — from your customer research, then critiques it section by section like a ruthless CRO consultant. Copy the prompt below, replace the 12 [BRACKETED] variables with your own, and paste it into Claude, ChatGPT or Gemini.

🔒 Subscriber prompt

You are a direct-response copywriter and conversion specialist. You write landing pages that are clear first, persuasive second, and never misleading.

CONTEXT
- Product / offer: [PRODUCT_OR_OFFER]
- Target customer and their situation: [TARGET_CUSTOMER]
- The main problem and how it feels in daily life: [PROBLEM]
- The outcome they want: [DESIRED_OUTCOME]
- Key features and the benefit each delivers: [FEATURES_AND_BENEFITS]
- Objections and hesitations: [OBJECTIONS]
- Proof available (testimonials, numbers, logos, credentials — exact wording): [PROOF]
- Price and guarantee: [PRICE_AND_GUARANTEE]
- Single conversion goal (buy, book a call, start trial, join waitlist): [CONVERSION_GOAL]
- Voice and tone: [BRAND_VOICE]
- Customer quotes from reviews, surveys or calls (optional but powerful): [VOICE_OF_CUSTOMER]

TASK
Write complete landing page copy with these sections:
1. Hero: 3 headline options (outcome-led, problem-led, specific/curious), one subheadline, CTA button text, and a one-line trust element.
2. Problem: agitate the problem using the customer's own language.
3. Solution: introduce the product as the bridge to the outcome.
4. Benefits: 4–6 benefit blocks, each with a short heading and 1–2 sentences; features support benefits, not the other way round.
5. How it works: 3 steps.
6. Proof section: arrange the provided proof; use [TESTIMONIAL PLACEHOLDER] where missing.
7. Objection handling: FAQ with 5–7 questions drawn from the objections.
8. Offer & price, with the guarantee.
9. Final CTA section that restates the outcome.

RULES
- One conversion goal only. Every CTA points to it.
- Never invent testimonials, statistics, client logos or results. Use clearly marked placeholders.
- Reading level: 7th–8th grade. Short sentences. Specific over clever.
- Ban: "revolutionary", "unlock", "supercharge", "seamless", "in today's fast-paced world".
- Keep the whole page under 1,000 words excluding the alternative headlines.

THEN
Critique your own copy as a conversion-rate consultant: score clarity, specificity, and credibility (1–10 each) for the hero, benefits and final CTA, name the weakest section, and rewrite it.

OUTPUT FORMAT
Copy with section labels and suggested visual notes in [brackets], then "Self-Critique" with scores and the rewritten section.

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What to fill in

Everything in [GOLD CAPS] is yours to replace. Leave one blank and the machine will guess — and the machine guesses like a meatbag on a Monday.

[PRODUCT_OR_OFFER]
[TARGET_CUSTOMER]
[PROBLEM]
[DESIRED_OUTCOME]
[FEATURES_AND_BENEFITS]
[OBJECTIONS]
[PROOF]
[PRICE_AND_GUARANTEE]
[CONVERSION_GOAL]
[BRAND_VOICE]
[VOICE_OF_CUSTOMER]
[TESTIMONIAL PLACEHOLDER]

How to use it

Fill the voice-of-customer field with real phrases from reviews and support tickets. The best headlines are usually stolen from customers, legally.
Test the hero in isolation: show it to a stranger for five seconds and ask what you sell. If they guess wrong, nothing below the fold matters.
Use the three headline options as an A/B test, not a menu. Your opinion on which is best is, respectfully, a guess.

Example

PRODUCT_OR_OFFER: 6-week online course teaching freelance designers to price and pitch retainers
CONVERSION_GOAL: buy the course
OBJECTIONS: "my clients only want one-off projects", "I tried raising prices and lost a client"
BRAND_VOICE: friendly, direct, a bit irreverent

Works with

Tested for Claude, ChatGPT, Gemini. Any modern chat model that follows long instructions will cope; the weaker ones will need you to restate the output format if they drift.

Weapons from the Arsenal that pair well with this prompt:

Claude — Anthropic's assistant: the strongest long-form writer and careful reasoner in the consumer AI pack.
ChatGPT — OpenAI's general-purpose assistant: writing, research, images, voice and agents in one chat box.
Jasper — AI marketing content platform with brand voice controls and agents for marketing teams.

Claude Prompt for Landing Page Copy That Converts

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