AI Design & Images
Leonardo.Ai Review
Canva-owned AI image and video studio with custom model training and fine control.
A generous, controllable image studio that game artists and concept designers love. The token math will make you wish you'd paid attention in school.
Disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. It never changes our verdicts — the Overlord cannot be bribed (he has tried to be).How we make money.
| Best for | Game and concept artists, Hobbyists who want a free tier, Marketers producing visual assets |
|---|---|
| Pricing model | freemium |
| Starting price | $12/mo |
| Free plan | Yes |
| Last verified | October 11, 2026 |
Leonardo.Ai pricing (2026)
| Plan | Price | What you get |
|---|---|---|
| Free | Free | 150 fast tokens per day; Public creations only; Basic quality settings |
| Essential | $12/mo $11/mo billed annually | 8,500 fast tokens per month; Private creations, 10 personal AI models; Top-up tokens available |
| Premium | $30/mo $26/mo billed annually | 25,000 fast tokens per month; Unlimited relaxed image generation on selected models; 20 personal AI models |
| Ultimate | $60/mo $52/mo billed annually | 60,000 fast tokens per month; Unlimited relaxed image and video generation on selected models; 50 personal AI models |
Team plans start at $24 per seat per month, and API usage is billed separately on a pay-as-you-go basis.
Is Leonardo.Ai free?
Yes. Leonardo's free plan gives 150 fast tokens a day, but everything you create is public and you get only basic quality settings.
Prices in USD, last checked October 11, 2026. Vendors change plans often, so confirm on the official Leonardo.Ai pricing page.
What Leonardo.Ai does
- Multiple in-house and partner image and video models
- Custom model training
- Real-time canvas and editing
- API access
Why the Overlord approves
- Generous free tier
- Unlimited relaxed generations on paid plans
- Strong game and concept-art styles
Where it disappoints
- Confusing token system
- Free outputs are public
- Partner models consume tokens quickly
Leonardo.Ai alternatives
Not convinced? These rival weapons compete for the same throne:
Canva
AI Design & ImagesDrag-and-drop design platform with templates and Magic Studio AI built in.
Midjourney
AI Design & ImagesAI image and video generator known for its striking, artistic output.
Adobe Firefly
AI Design & ImagesAdobe's AI creative studio for images, video and audio, positioned as commercially safe.
Ideogram
AI Design & ImagesThe AI image generator that can actually spell: posters, logos and text-heavy designs.
See all 8 Leonardo.Ai alternatives →
Leonardo.Ai head-to-heads
Questions the Humans Keep Asking
Is Leonardo.Ai free?
Yes. Leonardo's free plan gives 150 fast tokens a day, but everything you create is public and you get only basic quality settings.
How much does Leonardo.Ai cost?
Leonardo.Ai plans: Essential $12/mo; Premium $30/mo; Ultimate $60/mo. Team plans start at $24 per seat per month, and API usage is billed separately on a pay-as-you-go basis.